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Identify your ideal customer profile (ICP): Who are you trying to reach? Understanding your target audience is crucial for crafting effective emails.
Gather leads: Compile a list of email addresses for your ICP. There are various lead generation tools available. Like Apolo.io, D7 Lead Finder.
Google Business accounts are primarily for local businesses and may not be ideal for all cold email campaigns. Consider this approach if your target audience aligns with local businesses.
Sending a high volume of cold emails can impact deliverability. We'll address this in the setup process.
Using separate domains for cold emailing can improve deliverability. Here's how:
Choose a domain registrar (e.g., Google Domains, Namecheap).
Search for an available domain name that reflects your brand or campaign.
Purchase the domain and follow the provider's instructions for setting it up.
If using a purchased domain, create professional email addresses using your domain name (e.g., [ali@example.com]).
Consider services like Google Workspace that provide business email addresses.
Authentication: Set up SPF, DKIM, and DMARC for your domain. These protocols help email servers verify your sending legitimacy, reducing the chance of emails landing in spam folders. Refer to Instantly.ai's guide or your domain provider's instructions for setup.
Warm-up your email accounts: Start by sending a low volume of emails and gradually increase over time. This signals to email providers that your account is legitimate.
Sign up for a free trial or choose a paid plan on the Instantly.ai website.
Follow Instantly.ai's instructions to connect your Google Workspace account or the email accounts you created.
If you have a CSV file containing your leads (email addresses, names, etc.), import it into Instantly.ai.
In Instantly.ai, navigate to "Campaigns" and click "Create Campaign."
Design a multi-step email sequence. A typical sequence might include:
First Email: Introduce yourself and your value proposition.
Follow-up Email: Reiterate your offer and address potential concerns.
Break-up Email: If no response, offer additional resources or politely end the conversation.
In each email within the sequence, personalize the message using recipient data (e.g., name, company).
Instantly.ai offers AI-powered copywriting tools and templates to help you craft compelling cold emails.
Focus on providing value, addressing recipient needs, and keeping the email concise.
Once your sequence and email scripts are ready, launch the campaign in Instantly.ai.
Set sending limits to maintain good deliverability.
Consider creating landing pages linked within your emails to provide more information about your offer. Landing page builders like Unbounce or Leadpages can help.
Connect your Calendly account to Instantly.ai. This allows recipients to schedule meetings directly from your emails through a Calendly link.
Track and Analyze Results: Monitor your campaign performance in Instantly.ai's analytics dashboard. This helps you identify what's working and adjust your strategy accordingly.
Experiment with different subject lines, email content, and sending times to optimize for better response rates.
Familiarize yourself with anti-spam regulations like CAN-SPAM in the US or GDPR in the EU. Ensure your emails comply with these regulations.
Ali Abdullah
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